Profile
Aladdin was founded in November 1996 and has developed into the India's leading distributor & publisher of Utility & Multimedia software for PCs. Focusing on the wholesale, retail & reseller channels, Aladdin distributes products to an extensive customer base that includes Distributors, Whole sellers, Educational resellers, Chain Stores, Single Stores, Internet Whole sellers and Computer Specialist retail stores & International Dealers. Aladdin has demonstrated its ability to bring top quality products to the market at affordable pricing and currently distributes products of over 20 vendors. Aladdin is a private limited company registered with the Registrar Of Companies Mumbai, having Head Office in Malad (Mumbai). branch office Initial workforce of the company comprised of its 2 directors each taking care of Marketing, Channel Sales, Administration and Finance respectively. Today the company has a workforce of over 30 executives taking care of sales, marketing and account activities. Aladdin also has a technical support team. This Team provide support all over India thru email/phone. There is also a Retail team which work in store for promotion of Aladdin products.
Recently Aladdin has also started distribution of gaming peripherals including Game pads, Racing Wheels & Joysticks and Webcams.
Vendors
Aladdin is proud to be associated with most leading brands and currently distributes products from over 20 vendors, most of them on exclusive basis. Aladdin have strategic alliances with companies like IOLO, E-press, Spytech, Inca Gold and lot more. Servicing to more than 1000 resellers, & SOHO users all over India, Aladdin's efforts are well appreciated by its vendors. Network Associates Inc. (NAI) presented the Retail Champion 2000 award to Aladdin.
Sales
The Aladdin sales organization is designed to meet the ever changing needs of the market and has been structured to ensure an efficient, single contact approach for most customers. Our sales teams are organized across specific market sectors and you will find your sales contact knowledgeable, helpful & informative about all the products we distribute and support. We believe that by minimizing the number of contacts our customers need to have within Aladdin, we can continue to develop already excellent trading relationships and understand your particular requirements on a daily basis as we add on new products all the time which are required by our partners on a urgent basis. .As the market needs change additional teams are planned, although at present we have the following teams dedicated to the appropriate market sector:
Words from the management…
Over recent years the computer industry has experienced numerous changes not only in terms of rapidly changing technology but also in terms of ever increasing customer demands for the latest and greatest at the best possible price. The distributor's role in this ever changing market continues to evolve but the basic principals of providing quality advice, market leading products. Competitive pricing and trading terms and a strong customer service offering has never been more important.
Aladdin continues to be committed to these basic principals and genuinely appreciates the support of our suppliers and continued loyalty to our customers that has enabled us to consolidate our position as the leading value software distributor.
No doubts that the market will continue to evolve but rest assured that we continue to be committed to the principle of maintaining what we believe are our already high levels of customer service and support as well as developing our company to support the changing requirements of both customers & suppliers alike.