Aladdin was founded in November 1996 and has developed into the India's leading distributor & publisher of Utility & Multimedia software for PCs. Focusing on the retail & reseller channels, Aladdin distributes products to an extensive customer base that includes Distributors, Whole sellers, Educational resellers, Chain Stores, Single Stores, Internet Whole sellers and Computer Specialist retail stores & International Dealers. Aladdin recently also has started giving Utility solutions & services to the corporate customer.